Not only does this text provide a strong basis for further studies of Managerial Finance, but it also incorporates a personal finance perspective. The effect is that students gain a greater understanding of finance as a whole and how it affects their day-to-day lives; it answers the question “Why does finance matter to ME?”
By providing a balance of managerial and personal finance perspectives, clear exposition, comprehensive content, and a broad range of support resources, Principles of Managerial Finance will continue to be the preferred choice for many introductory finance courses.
|Publisher||Pearson Education Australia (TAFE)|
|Author||Gitman, Lawrence; Juchau, Roger; Flanagan, Jack; Zutter, Chad J.|
|Publication Date||6 Aug 2010|