Services Marketing: An Asia-Pacific and Australian Perspective 9781442517011

Course Codes : MMK351, MAR260, MARK2055
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This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services marketing. Updated case studies.

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ISBN 9781442517011
Publisher Pearson Education Australia (TAFE)
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Publication Date
Edition 5 ed