Services Marketing: An Asia-Pacific and Australian Perspective 9781442517011

Course Codes : MMK351, MAR260, MARK2055
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This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services marketing. Updated case studies.

Additional Information

ISBN 9781442517011
Publisher Pearson Education Australia (TAFE)
Publication Date
Edition 5 ed