Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition 9781292093765

Course Codes : MKT01420, HSL313, 3213THS
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For use in events and convention management courses

 

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.


A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

Additional Information

ISBN 9781292093765
Publisher Pearson
Author
Publication Date
Edition 4