Marketing: A Practical Approach 9780070287006

Course Codes : FOM101, H5EA-K11, EDC155, BSB52415
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Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

Additional Information

ISBN 9780070287006
Publisher McGraw-Hill Australia
Publication Date
Edition 7