Marketing Research 7th Edition 9780273768517

Course Codes : MKT3MRE, QM367, MKT5AMR
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For undergraduate marketing research courses. The œnuts and bolts of marketing research. Marketing Research gives students a œnuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. Prescribed text for MRKT19038 Central Queensland University

Additional Information

ISBN 9780273768517
Publisher Pearson Education Limited
Author
Publication Date
Edition 7 ed