"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; It simplifies the task of demonstrating student learning through course embedded assessment; The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
|Publisher||McGraw Hill Higher Education|
|Author||John E. Gamble|
|Publication Date||1 Jan 2013|
|Edition||3 Rev ed|