Contemporary Strategic Management An Australasia 2nd Edition 9781118362556

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Contemporary Strategic Management: An Australasia 2nd Edition is an indispensable resource for Australasian business strategy students. Packed with real-world examples from Australia, New Zealand, and the Asia-Pacific region, the text focuses on relevant issues such as globalisation, ethics, sustainability and the rise of social media, meaning you’ll stay up to date with all your course content. The text presents insightful theory and core strategic concepts in a lively and engaging style, including diverse and intriguing case studies such as the evolution of Facebook, the grounding of Qantas, the ferocity of Australian supermarket wars, and the controversial Chinese bids for NBN contracts.

Additional Information

ISBN 9781118362556
eISBN 9780730305576
Publisher John Wiley & Sons Australia Ltd
Publication Date
Edition 2