Contemporary Strategic Management: An Australasia 2nd Edition is an indispensable resource for Australasian business strategy students. Packed with real-world examples from Australia, New Zealand, and the Asia-Pacific region, the text focuses on relevant issues such as globalisation, ethics, sustainability and the rise of social media, meaning you’ll stay up to date with all your course content. The text presents insightful theory and core strategic concepts in a lively and engaging style, including diverse and intriguing case studies such as the evolution of Facebook, the grounding of Qantas, the ferocity of Australian supermarket wars, and the controversial Chinese bids for NBN contracts.
|Publisher||John Wiley & Sons Australia Ltd|
|Author||Grant, Robert M.|
|Publication Date||1 Aug 2013|