Essentials of Global Marketing 9780273756545

Course Codes : ENT405
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

Additional Information

ISBN 9780273756545
Publisher Financial Times Prentice Hall
Author
Publication Date
Edition 2