Essentials of Global Marketing 9780273756545

Course Codes : ENT405
RRP $129.95
  • NEW

    You save $20.79 (16% off)

Availability: In Stock

Shipping: Leaves warehouse in 3 - 9 business days

Rental Due Date:


or buy now & pay later with


Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

Additional Information

ISBN 9780273756545
Publisher Financial Times Prentice Hall
Publication Date
Edition 2