Retail Management : A Strategic Approach (International Edition) 9780273768562

Course Codes : 1866, MKTG2103, MARK2032
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For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

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ISBN 9780273768562
Publisher Pearson Education Limited
Author
Publication Date
Edition 12 ed