Strategic Management

Graham Hubbard ,  John Rice ,  Peter Galvin   ·  ISBN 9781488617348
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Publisher Pearson Education Australia
Author(s) Graham Hubbard / John Rice / Peter Galvin
Edition 6
Published 12th October 2018
Related course codes BUSN3600 Strategic Management
The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals.

Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.

Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable.


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