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Strategic Brand Management, Global Edition | Jekkle Textbooks | Zookal Textbooks
  • Author(s) Kevin Lane Keller / Vanitha Swaminathan
  • Edition5
  • Published23rd September 2019
  • PublisherPearson Education Heg USA
  • ISBN9781292314969
  • University course codes
    • Deakin University:MMK280 Brand Management
    • La Trobe University:MKT2BBM Digital Branding And Retailing
    • La Trobe University:MKT2BBX Digital Branding And Retailing
    • Monash University:MKB2706 Brand and product management
    • Monash University:MKB3803 Stakeholder marketing
    • Monash University:MKF2521 Brand management
    • University of Melbourne:MKTG20006 Brand Management
    • University of New South Wales:MARK3092 BRAND MANAGEMENT
    • University of Newcastle:MKTG3003 Creating and Managing Brands
    • University of Queensland:MKTG2508 Brand Management And Strategy
    • University of the Sunshine Coast:BUS710 Digital Branding
    • University of the Sunshine Coast:MKG322 Brand Management
    • Western Sydney University:200088 Brand and Product Management

For courses in brand management.



Create profitable brand strategies by building, measuring, and managing brand equity



Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.




Free instructor resources


PowerPoint slides for Strategic Brand Management


To access instructor resources you need to visit our global site here. 


The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.

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-day FREE trial. $14.95/mo after. Cancel anytime.

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  • Author(s) Kevin Lane Keller / Vanitha Swaminathan
  • Edition5
  • Published23rd September 2019
  • PublisherPearson Education Heg USA
  • ISBN9781292314969
  • University course codes
    • Deakin University:MMK280 Brand Management
    • La Trobe University:MKT2BBM Digital Branding And Retailing
    • La Trobe University:MKT2BBX Digital Branding And Retailing
    • Monash University:MKB2706 Brand and product management
    • Monash University:MKB3803 Stakeholder marketing
    • Monash University:MKF2521 Brand management
    • University of Melbourne:MKTG20006 Brand Management
    • University of New South Wales:MARK3092 BRAND MANAGEMENT
    • University of Newcastle:MKTG3003 Creating and Managing Brands
    • University of Queensland:MKTG2508 Brand Management And Strategy
    • University of the Sunshine Coast:BUS710 Digital Branding
    • University of the Sunshine Coast:MKG322 Brand Management
    • Western Sydney University:200088 Brand and Product Management

For courses in brand management.



Create profitable brand strategies by building, measuring, and managing brand equity



Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.




Free instructor resources


PowerPoint slides for Strategic Brand Management


To access instructor resources you need to visit our global site here. 


The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.

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