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Principles of Marketing + Marketing: A Snapshot

Gary Armstrong ,  Stewart Adam ,  Sara Denize ,  Michael Volkov ,  Philip Kotler   ·  ISBN 9781488658457
Principles of Marketing + Marketing: A Snapshot | Jekkle Textbooks | Zookal Textbooks
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Publisher Pearson Education Australia
Author(s) Gary Armstrong / Stewart Adam / Sara Denize / Michael Volkov / Philip Kotler
Edition 7
Published 20th November 2019
Related course codes
This pack contains 1 copy of Principles of Marketing, 7th Edition and 1 copy of Marketing: A Snapshot



This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check with your instructor which edition is your prescribed text.

Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go. 



This edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.


Marketing: A Snapshot is a step-by-step guide to creating a marketing plan.


This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.


Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.


A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.

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