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MBA Marketing | Jekkle Textbooks | Zookal Textbooks
  • Author(s) Malcolm McDonald; Ailsa Kolsaker
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137300287
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

MBA Marketing

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  • Author(s) Malcolm McDonald; Ailsa Kolsaker
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137300287
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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