Mastering Fashion Marketing

Tim Jackson; David Shaw · ISBN 9781137092717

Mastering Fashion Marketing | Jekkle Textbooks | Zookal Textbooks

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Publisher	Bloomsbury UK
Author(s)	Tim Jackson; David Shaw
Edition	1
Published	09162017
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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