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Marketing

Philip Kotler ,  Suzan Burton ,  Ken Deans ,  Linden Brown ,  Gary Armstrong   ·  ISBN 9781442549425
Marketing | Jekkle Textbooks | Zookal Textbooks
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Publisher Pearson Education Australia
Author(s) Philip Kotler / Suzan Burton / Ken Deans / Linden Brown / Gary Armstrong
Edition 9
Published 23rd October 2012
Related course codes BSMAN3008 Marketing for Managers

Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.



Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.



Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.





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