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Key Concepts in Marketing

Jonathan Sutherland · ISBN 9781137125842
Key Concepts in Marketing | Jekkle Textbooks | Zookal Textbooks
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Publisher Springer Nature
Author(s) Jonathan Sutherland
Edition 1
Published 02272004
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

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