Building on the success of the first edition , the new edition of
of Consumer Behaviour
has been fully revised and
updated to be even more student friendly.
Through the author teams seven decades of teaching and
researching experience they have discovered that the application of
concepts via practical examples is the best delivery method for
effective lerning. Consumer Behaviour is a European text
that is built around how students actaully learn consumer
Evans, Foxall and Jamal offer a mainstream consumer behaviour
textbook, based on semesterised compulsory or optional modules on
undergraduate and postgraduate business and marketing programmes.
The student centred approach is manifested in the use of cases and
exercises to be used in participative and applied ways, reflecting
the clear trend towards student centred and application-based