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Competitive Dynamics in the Mobile Phone Industry | Jekkle Textbooks | Zookal Textbooks
  • Author(s) C. Giachetti
  • Edition1
  • Published07222013
  • PublisherSpringer Nature
  • ISBN9781137374127
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Competitive Dynamics in the Mobile Phone Industry

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  • Author(s) C. Giachetti
  • Edition1
  • Published07222013
  • PublisherSpringer Nature
  • ISBN9781137374127
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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