Brand Atlas

Alina Wheeler, Joel Katz · ISBN 9780470433423
Brand Atlas | Jekkle Textbooks | Zookal Textbooks
In stock at supplier
Leaves in 10-13 business days
$49.95  Save $6.98

Jekkle is now Zookal. Visit Zookal Textbooks to purchase this item:

Buy now on Zookal Textbooks
Publisher John Wiley & Sons Inc (US)
Author(s) Alina Wheeler / Joel Katz
Subtitle Branding Intelligence Made Visible
Edition 1
Published 25th February 2011
Related course codes

Branding Intelligence Made Visible

"Carrying through Alina Wheeler's trademark of beautiful layout and
design, the book takes you on a journey through just about every
important element of branding you could think of, from passion to

?The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Wheeler takes the
most seminal tools used by a wide variety of thought leaders and
practitioners and makes the information understandable, visible,
relevant, exportable and applicable. With her best-selling debut
book, Designing Brand Identity (Wall Street Journal,
Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina
Wheeler reinvented the marketing textbook using a straightforward
style to help demystify the branding process. This new offering
from Wheeler, Brand Atlas, builds on this user-friendly
approach to aggregate and simplify the science behind branding with
a unique visual teaching method suited for time-crunched

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha
era trend toward fast-paced visual instruction by neglecting
needless jargon and combining vivid, full-color images and
easy-to-follow diagrams to break down branding principles into
basic step-by-step concepts that can be immediately applied. This
handy reference:

  • Speaks to a broad range of stakeholders in the branding
    process?from CEOs to designers to brand managers

  • Provides tools to integrate brand throughout the entire
    customer experience, build relationships based on brand, measure a
    brand's value, and define a brand strategy

  • Contains essential information illustrated through the use of

With diagrams designed by Joel Katz, an internationally known
information designer and a global authority on the visualization of
complex information, Brand Atlas is a compact, no-nonsense
guide that shows how tactical innovation in the design process is
crucial to building brand assets.


Save 0% off Textbooks + free shipping with Zookal Study Premium every time you shop and more...

  • Free courtesy eTextbook on a wide range of selected titles
  • Get step-by-step solutions from expert tutors
  • Access powerful online study tools to help you study on the go


Instant rewards

Zookal Study gives you the best price on textbooks instantly with full access to experience 24/7 study help you can rely on from day 1 until exam time.


Cancel anytime

No commitment, no worries. Try Zookal Study for 1 month and cancel at anytime. Cancelling is made easy via your Zookal Study account.

Unlock study tools fit for every moment

Homework Help

Solutions Library

Test Prep

Textbook Answers



Translation missing: