Essentials of Health Care Marketing, Fourth EditionaIncludes Navigate 2 Advantage Access 9781284094312

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Essentials of Health Care Marketing, Fourth Edition Includes Navigate 2 Advantage Access and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.

Additional Information

ISBN 9781284094312
Publisher Cengage
Publication Date
Edition 4