Exploring Market Research 9780030262180

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This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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ISBN 9780030262180
Publisher South-Western
Author
Publication Date
Edition 7 Revised edition