Search results for advertising promotion and other aspects of integrated marketing communications

Best Matching Products for Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Best Matching Products for Advertising Promotion And Other Aspects Of Integrated Marketing Communications
  • Edition #1

    Dictionary of Marketing Communications

    ... Kopp, Babson College''The Dictionary of Marketing Communications is the most authoritative and ... the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal ...

    ISBN : 9780761927709
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      $151.30
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  • Edition #

    Fashion Marketing and Communication

    ... together interdisciplinary approaches from marketing, branding, promotion and critical media studies as ... theory and practice, Fashion Marketing and Communication is full of international case ...

    ISBN : 9781138323094
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      $60.67
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  • Edition #3

    Strategic Integrated Marketing Communications

    The key to effective integrated marketing communication is planning, and that is ... importance of digital media in marketing communication, new to this edition are ...

    ISBN : 9781138058323
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      $60.67
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  • Edition #3

    Strategic Integrated Marketing Communications

    The key to effective integrated marketing communication is planning, and that is ... importance of digital media in marketing communication, new to this edition are ...

    ISBN : 9781138056251
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      $215.66
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  • Edition #

    The Evolution of Integrated Marketing Communications

    ... academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of ... concept to fit their own market situations. Further, dramatic changes have ...

    ISBN : 9781138008946
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  • Edition #

    The Evolution of Integrated Marketing Communications

    ... academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of ... concept to fit their own market situations. Further, dramatic changes have ...

    ISBN : 9780415668927
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      $189.42
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  • Edition #1

    Cambridge Marketing Handbook: Communications

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of ... purpose and uses of communications; the promotional mix; advertising tools; public relations ...

    ISBN : 9780749470616
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      $25.75
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  • Edition #1

    Principles of Integrated Marketing Communications

    Principles of Integrated Marketing Communications: A Focus on New Technologies ... techniques, such as brand equity, advertising and personal selling. It equips ...

    ISBN : 9781107649187
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      $94.73
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  • Edition #

    Marketing, Rhetoric and Control

    ... of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. ... interest in commercial and corporate communication, brand use of interactive media ...

    ISBN : 9781138667273
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      $198.44
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  • Edition #4

    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect)

    ... to reflect the rapidly evolving advertising industry by beginning from the ... Analytics, which underpin all modern communication systems. A third new chapter ...

    ISBN : 9781760422998
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      $127.01
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  • Edition #8

    Marketing Communications: Touchpoints, sharing and disruption

    ... continues to be the definitive marketing communications text for undergraduate and postgraduate ... changing and disruptive world of marketing communications. Throughout the text the impact ...

    ISBN : 9781292234977
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      $74.66
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  • Edition #1

    Marketing Communications: Objectives, Strategy, Tactics

    ... expertise, the authors combine marketing communications and advertising with the branding perspective, providing ... approach to creating a comprehensive marketing plan.Buy New

    ISBN : 9781526438652
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      $99.96
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  • Edition #

    Marketing Communications

    ... the Institute for Practitioners in Advertising (IPA) show how actual challenges ... turn theory into the right integrated communication plan, in order to succeed ...

    ISBN : 9780415507714
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      $90.20
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  • Edition #

    Marketing Communications

    ... the Institute for Practitioners in Advertising (IPA) show how actual challenges ... turn theory into the right integrated communication plan, in order to succeed ...

    ISBN : 9780415507707
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      $250.10
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  • Edition #1

    Marketing Communications; A Brand Narrative Approach

    ... a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik ... one cannot function without the other. Strategy and concept must be ...

    ISBN : 9780470319925
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      $100.26
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  • Edition #

    Fashion Marketing and Communication

    ... together interdisciplinary approaches from marketing, branding, promotion and critical media studies as ... theory and practice, Fashion Marketing and Communication is full of international case ...

    ISBN : 9781138323087
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      $189.42
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