How do you orchestrate the next great advertising campaign? You can find out with Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, Advertising Campaign Strategy: A Guide to Marketing Communication Plans is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
|Publisher||South-Western College Publishing|
|Publication Date||8 Aug 2014|