Advertising Campaign Strategy 9781133434801

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How do you orchestrate the next great advertising campaign? You can find out with Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, Advertising Campaign Strategy: A Guide to Marketing Communication Plans is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Additional Information

ISBN 9781133434801
Publisher South-Western College Publishing
Author
Publication Date
Edition 5th